Competition
?亨利·福特 / HenryFord
Takecompetition; .
—, Ibelieve, ; timespentinfightingcompetitioniswasted; ithadbetterbespentindoingthework.
Therearealwaysenoughpeoplereadyandanxioustobuy, providedyousupplywhattheywantandattheproperprice—andthisappliestopersonalservicesaswellastogoods.
, ’sworkinofficehours, totakeuptheworkinthemorning, todropitintheevening—, tobeanemployee, possiblyaresponsibleemployee, butnotadirectorormanagerofanything.
Amanuallabourermusthavealimitonhishours, , thenheshouldforgetabouthisworkwhenthewhistleblows, butifheintendstogoforwardanddoanything, thewhistleisonlyasignaltostartthinkingovertheday’sworkinordertodiscoverhowitmightbedonebetter.
, becauseIdonotknow, whetherthemanwhoworksalways, whoneverleaveshisbusiness, whoisabsolutelyintentupongettingahead, andwhothereforedoesgetahead—ishappierthanthemanwhokeepsofficehours, , wellandgood, thatishisaffair——.
Concretely, whatImostrealizedaboutbusinessinthatyear—andIhavebeenlearningmoreeachyearwithoutfindingitnecessarytochangemyfirstconclusions—isthis:
.
—itmakesamanafraidofcompetition, ofchanginghismethods, orofdoinganythingwhichmightchangehiscondition.
—ofdoingtheworkinthebestpossibleway.
让我们来说说竞争。我发现竞争常常被人们视为一种威胁。竞争是一位出色的管理者凭借实力对某一个行业的垄断。这种观念源于这样一种想法:购买人群毕竟有限,因此做生意一定要抢夺先机。
有人也许还记得,许多汽车厂商联合签订了“塞尔登专利法”—— 一项利用合法手段来控制汽车价格和产量的立法。他们的想法与其他许多想联合的企业的愿望相同——以为有了法律屏障,提供少量服务也能获得更多的利润。多么荒谬啊!我相信,这种想法相当过时。我现在不明白,将来也不会明白,为什么人们不肯埋头苦干,却作无谓的竞争。
只要你能够给顾客提供一个价格合理的必需品,就总会有一些人准备或急于购买你的商品,这种方法几乎在所有服务行业都行得通。